In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, as well as other realities about contemporary B2B marketing. We talk about how the acquiring trip is currently completely fragmented and the manner in which neighborhood building can aid marketing experts retake control of the expl… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no longer exists, as well as other facts regarding contemporary B2B advertising and marketing. We talk about how the acquiring trip is currently totally fragmented and the manner in which community building can aid online marketers retake control … Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, and also other realities about modern-day B2B marketing. We go over how the acquiring journey is now completely fragmented as well as the way that neighborhood building can help marketing professionals retake control of the expl… Read More

TL; DR - If you require short-term outcomes, e.g., income, don't presume that the trick is catching much more need. This strategy is ending up being less effective, and also it's a means to burn valuable sources. Concentrate on producing demand where you can get near-term wins. The purchaser's journey can not be " curved to our will… Read More